He started out after college in Pappasito’s (Cantina). Q: Did you and your husband have a background in the restaurant industry?įenton: Rusty was a lifelong restaurateur. Then, as word spread, we sort of grew up through the middle of the country, a little to the right, a little to the left. We opened up our first location and then not long after we had interest in franchising. Q: The Rusty Taco chain has grown fast, spreading across much of the country.įenton: Actually, today is our anniversary - 12 years ago today. The following has been edited for brevity and clarity. Mauri and Denise Fenton, who is Rusty Taco’s brand director, recently sat for an interview to discuss the chain’s growth, its reception in San Antonio and how they come up with taco recipes. Since then, Inspire has propelled the chain’s growth as it has acquired other chains including Sonic Drive-In, Jimmy John’s, Dunkin’ and Baskin-Robbins. In 2018, the fast-food chain Arby’s acquired it and Buffalo Wild Wings, forming a new company named Inspire Brands.
The concept was inspired in large part by their family’s visits to taco stands in Texas and Mexico. The chain was co-founded by Denise Fenton and her husband Rusty Fenton, who died in 2013. Feedback has been great on this first one, two months in, so they’re excited, as are we.” “San Antonio is a big enough market that we may have other partners, but they’re looking to grow the brand themselves in the area. “They would love to continue to expand throughout San Antonio and even beyond,” he said. RELATED: Vintage photos show what San Antonio’s first Taco Cabana looked like in 1978 The chain has inked an agreement with franchisees aiming to open a second restaurant next year and a third after that, said Brendan Mauri, the brand’s president. It sells breakfast tacos all day and has an indoor-outdoor bar where customers can order margaritas. The restaurant, on the North Side near the crossing of Bulverde Road and Loop 1604, offers a menu of street tacos with ingredients ranging from basics such as picadillo and brisket to more flashy fillings such as grilled cauliflower. In February, the restaurant chain faced a kind of reckoning - it opened its first restaurant in San Antonio, a city that takes tacos very seriously. Since it was founded in 2010, Rusty Taco has spread from Dallas to much of the U.S., opening 38 locations in places as far from home as Phoenix, Minneapolis and Maumee, Ohio. Sam Owens, Staff Photographer / San Antonio Express-News Show More Show Less 9 of10īrendan Mauri Show More Show Less 10 of10 Other sides customers can order include black beans and street corn. The Rusty Taco Tres Grande sides plate comes with chips, queso, guacamole and salsa. Sam Owens, Staff Photographer / San Antonio Express-News Show More Show Less 8 of10 The Rusty Taco menu includes a variety of street tacos including the Rusty Taco, front left, which features achiote pork, grilled pineapple relish, diced onion and cliantro and the Baja Shrimp taco, front right, which includes grilled or crispy shrimp, Baja sauce, red cabbage and cilantro. Sam Owens, Staff Photographer / San Antonio Express-News Show More Show Less 7 of10 The Rusty Taco menu includes BBQ Brisket nachos and a variety of street tacos. Sam Owens, Staff Photographer / San Antonio Express-News Show More Show Less 6 of10 The items pictured are the Steak Fajita, Baja Shrimp, Rusty and Bacon, Egg & Cheese tacos and the Tres Grande sides plate, which comes with queso, guacamole and salsa made in-house. Customers can choose from a variety of street tacos, including breakfast and specialty tacos, nachos, bowls and a variety of sides. Rusty Taco is a fast-casual restaurant that opened it’s first San Antonio location in early February. Sam Owens, Staff Photographer / San Antonio Express-News Show More Show Less 5 of10 He co-owns the restaurant, located at 17026 Bulverde Road, with Perrin Larsh. Sam Owens, Staff Photographer / San Antonio Express-News Show More Show Less 4 of10Īndy Besing, co-owner of the first San Antonio Rusty Taco, in the dining room of the fast-casual restaurant that opened in early February.
The restaurant’s menu also includes breakfast tacos and a handful of specialty tacos. The Steak Faijta taco, right, is one of 13 street tacos on the menu at Rusty Taco, 17026 Bulverde Road in San Antonio. Sam Owens, Staff Photographer / San Antonio Express-News Show More Show Less 3 of10 The first Rusty Taco location opened in Dallas in 2010 and there are currently more than 35 stores open around the country. Rusty Taco, located at 17026 Bulverde Road in San Antonio, Texas, opened in early February.
Sam Owens, Staff Photographer / San Antonio Express-News Show More Show Less 2 of10
Andy Besing, co-owner of the first San Antonio Rusty Taco, in the dining room of the fast-casual restaurant that opened in early February.
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