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From there, he created a career that oscillated between the private sector (creative consultancy services) and the public (political offices). We’re Australians we’re not South Australians.īack in Canberra, in 2007, Joe landed a job in with the Federal Opposition Arts Minister, Peter Garrett (aka lead singer of Midnight Oil). Overseas, they don’t know us from anyone else. “When I came back to Australia, I realised I toured everything from prime ministers, submarines, planes – I could tour a three-piece punk band. “When I was at uni I wrote for the student newspaper, reviewed records and went to concerts and did all that,” Joe says. Upon returning to Australia, he realised he could bring some of his new friends home, opening them up to a new market. While there working with Foreign Affairs, he befriended bands in Harajuku. Joe’s CV demonstrates his ability to exist in two ostensibly opposing worlds: politics and live music.ĭecades ago, Joe, who originally hails from the Flinders Ranges, graduated from the University of South Australia with a degree in International Relations.Īfter working in politicians’ offices in Canberra, he then moved to Japan.

Joe gave us his thoughts on this news, which you can read here. South by Southwest will travel to Sydney in 2023.ĭespite SXSW being from Austin, Texas, an Adelaide sister city and fellow UNESCO City of Music, we were overlooked as host. “The other side is to leverage the networks… and my goal is to create relationships and opportunities for artists, organisations, and governments.” “The other part, for me, is to really strengthen the brand of Adelaide as a City of Music, and build ownership amongst the industry and amongst the government and the agencies that promote South Australia. “One is to ensure that culture is in all the development plans, and South Australia is quite good with this. “We do three things,” Joe tells CityMag of his new posting.

It’s Joe’s job, as general manager of the office, to grease the wheels of potential artistic collaborations between creatives in Adelaide and other cities as part of this international network. The title means Adelaide is part of a network of international creative cities, spanning film, literature, design and music. Despite being an unlikely pairing, Joe Hay has managed to merge two of his personal interests – politics and music – into a career.Īs the new general manager of the Adelaide UNESCO City of Music, he wants to leverage his connections, which span the upper echelons of parliament to the grimy parts of town, and bolster the city’s musical designation.Īdelaide was assigned a UNESCO City of Music in 2015 – the only Australian city labelled as such.